The Role

The Daily Wire Marketing organization is seeking a VP of Paid Media who will be responsible for the effective deployment of media to grow audiences, generate revenue and drive subscriptions to DailyWire+. This individual will lead The Daily Wire’s media group to run campaigns across various channels, with a strong focus on performance marketing and direct response.

The ideal candidate will be a seasoned leader and Media strategist who can toggle between Player and Coach, who thrives in fast-paced, highly creative environments and is excited to evolve DailyWire’s media mix while retaining ROI.

Responsibilities

  • Strategically direct the media team to effectively deploy strategies to grow revenue of our Content and Subscription businesses
  • Develop comprehensive media strategies across paid social, programmatic, display, digital, search and more.
  • Evolve media audience segmentation/strategy with the goal of improving KPIs
  • Coach the media team for performing optimizations across campaigns on an ongoing basis to improve performance
  • Provide leadership on best practices, current trends, innovation and training for impactful paid marketing
  • Work closely with Data Science and Marketing Analytics and vendors as needed to build, evolve and analyze campaigns

Qualifications

  • 10+ years experience in relevant strategic Media / Growth oriented roles
  • Experience with Entertainment, Subscription and or high growth Consumer Business preferred
  • Strong quantitative and analytical skills
  • Entrepreneurial drive and a motivation to achieve rapid results
  • Excellent organizational and communications skills

Reports to: CMO

Location: In-office (Nashville, TN)

Start date: Immediate

Employment type: Full-time; Exempt

Benefits: Health insurance options (medical through Blue Cross Blue Shield; dental and vision through Guardian); Paid Time Off; 401k (5% match)

To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:

Daily Wire Facebook
Daily Wire YouTube
PragerU

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization.

Thank you!