The Daily Wire is looking for a Brand Manager to join our Marketing team in Nashville, Tennessee! The Brand Manager will be responsible for developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive recognition and profitability. In essence, the Brand Manager will be focused on achieving brand business objectives in the short and long term.
The ideal candidate will have a 5+ years’ experience in brand management, and a bachelor’s degree in marketing or demonstrate deep knowledge about market research, analytics, and consumer behavior. It is also key to have proven research skills and work well in cross-functional environments.
Responsibilities:
- Lead development and implementation of brand strategy, building full 360° plans (marketing, advertising strategies, social campaigns, and content) to drive growth and improvement of brand
- Analyze brand positioning and consumer insights and devise innovative growth strategies
- Translate brand elements into plans and go-to-market strategies
- Align the company executives and marketing personnel around the brand’s direction, choices, and tactics
- Monitor market trends, research consumer markets and competitors’ activities
- Aid in the creation of marketing and advertising campaigns to strengthen their brand’s identity
- Establish and maintain brand budgets
- Build relationships with influencers, journalists, and media outlets
- Oversee social media accounts and ensure brand consistency
- Perform other duties as assigned
Experience & Requirements:
- Nashville, TN -based position (working remotely is not an option)
- A minimum of a bachelor’s degree is required, Marketing/Business preferred
- 5+ years’ experience of progressive brand management, market research, or consumer behavior experience is required
- Experience with market research/customer insights and business performance tracking across a market landscape is strongly preferred
- Experience with executing digital/online marketing strategies is strongly preferred
- Strong business acumen, attention to detail and focus on results is required
- Passion for building brands and a proven track record in developing brand strategies
- Working well independently while possessing strong leadership is required
- Comfortable working in a team setting, being flexible and working well under pressure
- Able to influence stakeholders with ideas that build value
- Outstanding verbal and written communication skills, as well as demonstrated ability to work confidently and respectfully at all levels of an organization, both internally and externally
- G-suite proficiency
- Interest in and/or familiarity with the political and editorial news landscapes a plus
Reports to: Chief Marketing Officer
Start date: Immediate
Employment type: Full-time; Exempt
Compensation: Salary dependent on experience
Benefits: Health insurance options (medical through Blue Cross Blue Shield; dental and vision through Guardian); Paid Time Off; 401k (5% match)
To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:
Daily Wire Facebook
Daily Wire YouTube
PragerU
Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization.
Thank you!