The Daily Wire is looking for a Conversion Rate Optimization (CRO) Specialist to join our Marketing team in Nashville, Tennessee! The CRO Specialist of Daily Wire will focus on increasing revenue per user by optimizing landing pages, funnels, and the user experience to increase conversion rates. Our ideal candidate for this opportunity has 2+ years of previous experience in a similar position, is experienced and proficient using an A/B testing tool (such as Kameleoon or Optimizely), and is a self-starter who is strategic and data driven. If you feel you are the right fit for this position, we look forward to hearing from you!


  • Optimize conversion funnels to measurably increase conversion rates and revenue
  • Implement A/B and multivariant experiments on the website to drive measurable increases in conversion rates and revenue
  • Produce reports that include recommendations based on experiment results
  • Work closely with the product and marketing teams to implement requested changes
  • Create and own dashboards to monitor web conversions and performance KPIs
  • Publish campaign assets to the website through our content management system
  • Develop presentations for marketing leadership
  • Communicate and prioritize incoming requests for changes, improvements, etc.
  • Perform Quality Assurance tests
  • Stay up to date on the latest CRO news and trends
  • Perform other duties as assigned

Experience & Requirements:

  • Nashville, TN -based position (working remotely is not an option)
  • 2+ years’ previous experience in conversion optimization
  • Experience with large datasets
  • SEO, HTML/CSS, and web CMS knowledge
  • Working knowledge of SQL, JavaScript, and JQuery
  • Experience in direct response marketing
  • Knowledge of A/B or other CRO testing tools like Optimizely
  • Knowledge of Google Analytics, Segment, and Mixpanel
  • Excellent proof-reading skills
  • Impeccable grammar and spelling
  • Detail-oriented
  • Proficient Google Suite skills (Docs, Sheets, etc.)
  • Understanding of digital marketing tactics and strategies
  • Experience with website testing software is preferred

Reports to: Director of Marketing

Start date: Immediate

Employment type: Full-time; Exempt

Compensation: $65K-$80K

Benefits: Health insurance options (medical through Blue Cross Blue Shield; dental and vision through Guardian); Paid Time Off; 401k (5% match)

To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:

Daily Wire Facebook
Daily Wire YouTube

Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization.

Thank you!